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Oh, Sweet Revenge - Dunkin Donuts

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dArKeR Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Sep-22-03 07:15 PM
Original message
WHEN THE DOORS swing open at 5:30, they mark Krispy Kremes entry into Dunkin Donuts home marketand the opening volley in the Boston-area Doughnut War. Krispy Kreme has a great first day, selling $73,813 worth of gooey treats. But back in Framingham, business holds steady: customers stream through the door all day long.
These should be dark days for Dunkin Donuts, the fast-food breakfast chain that seems as if its being overtaken by hotter, fresher competitors. When it comes to doughnuts, the country is gripped in a torrid relationship with fast-growing Krispy Kreme, which Fortune magazine recently crowned Americas Hottest Brand. In the land of coffee, Starbucks continues to dominate; this year it achieved the cultural two-fer of making its debut in the Fortune 500 and having its employees (the Women of Starbucks) grace the pages of Playboy. Yet even as those rivals post double-digit sales growth, Dunkin Donuts, a subsidiary of the British liquor giant Allied Domecq, is still quietly thriving: sales grew 9 percent last year to $3 billion.

I thought Dunkin' Donuts was an American Corporation!
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laconicsax Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Sep-22-03 07:41 PM
Response to Original message
1. Why can't they just get along?
I like Krispy Kreme's doughnuts better, but they don't have breakfasts. Dunkin Doughnuts having breakfast saved my life when I was in New York for 4 days on a school trip.
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boilertommy Donating Member (32 posts) Send PM | Profile | Ignore Mon Sep-22-03 08:08 PM
Response to Original message
2. Krispy Kremes are the world's worst doughnuts
The damn things are so sugary they make my teeth ache. And all full of air too. They make Dunkin Donuts doughnuts taste like they're from a nice Bohemian neighborhood bakery. Krispy Kremes are for rubes.

Dunkin Donuts has pretty damn good coffee, so does White Hen and White castle.
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RC Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Sep-22-03 08:25 PM
Response to Reply #2
3. Don't be so wishy/washy
and just tell us your opinon on what you like. :hi:
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Brewman_Jax Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Sep-24-03 08:27 AM
Response to Reply #2
4. Go Dunkin' Donuts!
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Lydia Leftcoast Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Sep-28-03 11:29 PM
Response to Reply #2
5. I don't get the Krispy Kremes mystique either.
They're too sweet and greasy and they have no substance.
(Sounds like some people I know.) I tried one and that was enough for a lifetime.

Travel hint: If you go to Japan, you can get breakfast at a Mr. Donut shop. They're in all the major cities.
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