Anybody here know the Rules of Advertising on TV?

[BlueJazz]

I've noticed (especially on Car Ads) that as they give their "Pitch" they'll put this
12 lines of itsy-bitsy print on the lower half of the screen for about 2 seconds which I'm sure has
57 disclaimers on the sale/product.

I mean, what the hell is the sense in doing it at all if the consumer does not have time to read it. ??

I don't get the Logic of the whole thing,,,

[MineralMan]

1. Logic? Logic? You can't handle the logic!

[evlbstrd]

2. It keeps the corporate lawyers happy.

CYA

I work at an ad agency. Even our print ads have long paragraphs of legal in them. They're often set in type so small you can't read it. We call it mouse type.

[BlueJazz]

3. I understand but if the rules say you have to have the lines then ..

...shouldn't the rules say that someone has to have time to read them..

Now I think about it....Stupid-Ass Question. :)

[evlbstrd]

7. Silly, the rules aren't made for us.

[Greyskye]

4. It's supposedly illegal to ride the gain in commercials as well.

Never stops the asshats from doing it constantly anyway. :grr:

[GoddessOfGuinness]

5. Rule #1: You must have lots and lots of money.

Rule #2: There are no more rules.

[mitchum]

6. There are 3 rules...

1 Lie
2 Lie
3 Lie

[Ikonoklast]

8. First Rule of Advertising on TV...

You NEVER talk about Advertising on TV!



Second Rule of Advertising on TV...

Get Vince the Sham Wow guy to peddle your crap.

[Crazy Dave]

9. I once worked at a Nissan dealership

And they used to advertise new pickup trucks in the local paper for $6000 although there were no trucks on the lot at that price. Even the dealer's cost was above $7000 I was told.

In small print, distorted by the poor print quality it said something like, "$6000 is the price you pay after putting $5000 down". The numbers may be off a little but the scam is the same.