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You have a location four freeway exits from my house. I'm shopping online because it's a zoo. Actually, at the zoo I'd get peanuts, so it's worse than that.
It won't cost you that much to ship the item. You're a big national chain, so I'm sure your shipping account with Ups is better than ours, and sending a 15 lb item cross-country runs us maybe $9. And you have an warehouse here in NorCal, so sending me the thing should cost maybe $6 or $7. If it needed packaged I'd pay a few dollars- note, not $20, think maybe $5, I'm ordering a toy, not one-of-a-kind art glass- extra for handling to cover time and materials, but I know it's in a box already and it's not delicate, so yanking it out of the warehouse and slapping a shipping label on it is simply a part of doing business.
If you want my custom, either bring your shipping cost down into the same zip code as what it costs you to ship the item, or set up a store pickup option so I can go get it with minimal interaction with the crazy crowds.
Really, think about it.
LM
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