CNN/AP: 'Da Vinci Code' opens with estimated $29 million
Film is on track for year's biggest opening-weekend gross
Saturday, May 20, 2006
LOS ANGELES, California (AP) -- "The Da Vinci Code" banked an estimated $29 million at the box office on its first day in theaters, an industry official said Saturday, positioning the film to turn in the strongest opening weekend for any movie this year.
Preliminary results showed that the movie, based on a runaway best-seller and starring multiple-Oscar winner Tom Hanks, appealed to moviegoers despite lackluster reviews....
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"This is the first big film of the summer to exceed box office expectations," said Paul Dergarabedian, president of Exhibitor Relations Co. Inc., which tracks box office receipts.
Dergarabedian said the movie could gross $60 million to $80 million in its opening weekend. That would easily eclipse Tom Cruise's latest offering, Paramount's "Mission: Impossible III," which fell well below expectation with $48 million on its opening weekend earlier this month.
For "Da Vinci Code," controversy around a script that suggests Jesus married and fathered a child "only served to pump up the marketplace and get moviegoers get really interested in seeing what the fuss was about," Dergarabedian said....
http://www.cnn.com/2006/SHOWBIZ/Movies/05/20/davinci.opening.ap/index.html