NASCAR bikinis, leather goods, and high heels + AND + romance novels

[underpants]

http://www.usatoday.com/money/advertising/2006-04-06-nascar-1b-usat_x.htm

NASCAR is nudging its female fans to slip into something a little more comfortable — and fashionable.
NASCAR bikinis are coming this summer. NASCAR high heels and cowgirl boots are on tap. And NASCAR women's leather jackets are showing up in fashion circles far from NASCAR winner's circles.

The sizzling stock car racing brand — which still has no female drivers in its top circuit — can no longer take women for granted. NASCAR might seem a boys' club, but women are 40% of NASCAR's fan base and 50% of its new fans.





What NASCAR's doing to oblige:

•Swimsuits. This deal isn't done. But NASCAR spokesman Andrew Giangola says talks are on with a major maker for a line expected by summer.

•Shoes. Roughly 35 styles of NASCAR-branded women's shoes and boots should hit retailers by August. Genius Fashion, which designed them, expects sales of up to $50 million within three years, says Shannon Hanna, president.

Western boots embroidered with racing flags on the front will sell for $189. Some pumps, decorated with tiny steering wheels, sell for up to $239. "You can drive in all these shoes," Hanna says. "Even the heels are walkable."

•Leather coats and purses. Two years ago, Wilsons Leather created a NASCAR line of women's jackets and purses — thinking it would be a quick hit with collectors, then disappear. Instead, sales have kept growing. A Dale Earnhardt Jr. jacket — with an authentic autograph on the sleeve — fetches $250.

•Clothing. Before Lisa Heros and friends attended their first NASCAR race in 2004, they designed shirts to wear. Fans wanted to buy them off their backs.

•Books.The Girls Guide to NASCAR hits bookstores next month.

And after sales of two Harlequin romance novels took off last year, the publisher plans another 19 NASCAR-themed romances in the next year.

[DS1]

1. begin stereotyping

NASCAR fan walks up to female NASCAR fan in those heels

"So, you want me to give you the round-robin or the pit-stop?"

"What's the pit-stop"

"That's when I, with a few of my friends, jam my hose in your tank, hold still for a few seconds, pull out, spray juice all over your nozzle, smack you in the ass and send you on your way"

"Sexy. Let's go"

end stereotype

[progmom]

2. .

:o
:spray:

[DS1]

3. and yes, I just made that up

as one can probably tell :-)

[underpants]

4. Work the heels into it

and you can take that to mean ANYTHING you want :spank: