Budweiser Adds Herbs, Caffeine To Beer

[matcom]

<snip>

ST. LOUIS -- Anheuser-Busch is adding a little jolt to its new beer brand. B-to-the-E is being rolled out nationwide, after being test marketed in 55 cities.

The "E" stands for extra, in this case caffeine and herbs, including ginseng.

The world's largest brewer is going after the 20-something market with the fruity brewski.

But some beer-lovers might have a hard time downing the stuff. Anheuser-Busch even suggests that B-to-the-E be served over ice.

http://www.wftv.com/food/4131508/detail.html

[cheezus]

1. hey, let's take redbull and turn it into beer

ewwwwwww....

[bobbobbins]

4. i'll just drink red bull and vodka...anything else...would be uncivilized

[demnan]

2. caffeine and herbs!

That's tea, not beer. And God save me from anyone wanting to serve me beer over ice.

[kmla]

3. Had a cup of it at a Colt's game earlier this year....

Actually, not bad tasting.

I'm not gonna rush out and buy a case or two, but - not bad tasting.

[OhioChick]

5. I saw this

on the grocery store shelf and just shook my head...:puke:

[meegbear]

6. Bud already tastes like shit ...

now it's gonna caffeine and herbal flavored shit.

[Shakespeare]

7. eh...some great microbrews already make beer with herbal infusions.

And they taste a million times better than BUD. Any other Lost Coast Brew fans out there?

[unblock]

8. great, just great. now they'll be drunk AND wired.

this MIGHT be a good thing for sentimental drunks, but NOT for beligerant drunks!

[Beware the Beast Man]

9. Man, they're dying to jump on the craft brew bandwagon, aren't they?

I wouldn't object to trying either in a beer, just not Bud.

[LibertyLover]

10. Beer with herbs

The ancient Egyptians flavored some of their beers with herbs and juice (pomegranite for example) and in the Middle Ages herbs and fruit were added to beer for flavoring. I've had heather beer is Scotland and it was very tasty. Besides, what are hops?

[RagingInMiami]

11. I'll give it a year before it winds up in the same place

as New Coke did.