All the President's Men, by Carl Bernstein and Bob Woodward, 1974:
pg 126
"... All belonged to a campus political party called Trojans for Representative Government. The Trojans called their brand of electioneering "ratfucking." Ballot boxes were stuffed, spies were planted in the opposition camp, and bogus campaign literature abounded. (Ron) Ziegler and (Dwight) Chapin had hooked onto Richard Nixon's 1962 campaign for governor of California -- managed by Bob Haldeman. After graduation, Ziegler and Chapin and (Tim) Elbourne had joined the J. Walter Thompson advertising agency in Los Angeles, where Haldeman was vice president. (Donald) Segretti had been summoned to Washington and trained to work in a presidential election, according to (UPI and Washington Post reporter) Karyln Barker's friend.
Bernstein called the Justice Department official who had originally told him that Sergretti was part of the Watergate investigation. It was Saturday, Oct. 7.
"No, I can't talk about him," the official said once more. That's right even though he's not directly linked to Watergate, to the break-in ... Obviously, I came across him through the investigation. ... Yes, political sabotage is associated with Segretti. I've heard a term for it, `ratfucking.' ..."
"Ratfucking?" The word struck a raw nerve with a Justice Department attorney. "You can go right to the top on that one. I was shocked when I learned about it. I couldn't believe it. These are public servants? God. It's nauseating. You're talking about the fellows who come from the best schools in the country. Men who run the government!
http://mediamayhem.blogspot.com/2004_09_19_mediamayhem_archive.htmlDonald Segretti is an attorney in Orange County and was the head of John McCain's campaign in O.C. in 2000.