Remember these words.....Newt used them when Clinton was running......Clinton has them in his book.....The republicans use these in their talking points...Remember these!!
Optimistic Positive Governing Words
Use the list below to help define your campaign and your vision of public service. These words can help give extra power to your message.
common sense freedom peace reform
courage hard work pioneer rights
crusade help precious strength
dream liberty pride truth
duty light principle(d) vision
empower(ment) moral pristine workfare
fair movement pro-environment
family passionate prosperity
Contrasting Words
Often we search hard for words to define our opponents. Sometimes we are hesitant to use contrast. These are powerful words that can create a clear and easily understood contrast. Apply these to the opponent, his record, proposals and party.
anti-child deeper liberal shallow
anti-flag disgrace lie shame
betray devour machine sick
bizarre destroy obsolete status quo
cheat excuses pathetic steal
collapse failure radical taxes
corruption greed red tape they/them
crisis hypocrisy self-serving traitors
decay incompetent sensationalists welfare
http://www.uh.edu/~englin/rephandout.html