Chasing the Latino Vote

[Egalitarian Zetetic]

http://www.alternet.org/story.html?StoryID=18807


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While talking heads bray about whether Tecate's "Finally, a cold Latina" slogan is offensive or complimentary, a far more important national campaign to gain market share among Latinos has been underway for several months now.


But the New Democrat Network's "Hispanic project" is not targeted to changing what beer Latinos are drinking. Rather, NDN's new outreach program is focused on the partisan commitments of the nation's largest ethnic group, and what they are thinking.


Since December, NDN has been saturating Latino communities in four battleground states with a series of television ads, in both English and Spanish, aimed at instilling or reinforcing Democratic support among the ethnic voting bloc that everyone from NDN president Simon Rosenberg to Bush political adviser Karl Rove believes can break the current partisan deadlock.

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Indeed, their survey research has shown that a majority of Latinos in these four states not only get their political information from Spanish-language media (from an estimated 54 percent of New Mexicans to a stunning 80 percent of Floridians), but that roughly two of every five Latinos are still persuadable.