What the WashPost is gently hinting at is the way that * ties people's minds up in knots with a calculated technique of manipulation, exactly what we all here already know.
THIS IS VERY IMPORTANT TO READ.
This is an analysis of his 2003 State of the Union Speech with a breakdown of the verbal techniques used to abuse, subjugate, and decieve with propaganda:
http://seattlepi.nwsource.com/opinion/130534_focusecond13.html>snip<
What is overlooked is his mastery of emotional language -- especially negatively charged emotional language -- as a political tool. Take a closer look at his speeches and public utterances and his political success turns out to be no surprise. It is the predictable result of the intentional use of language to dominate others.
Bush, like many dominant personality types, uses dependency-creating language. He employs language of contempt and intimidation to shame others into submission and desperate admiration.
While we tend to think of the dominator as using physical force, in fact most dominators use verbal abuse to control others. Abusive language has been a major theme of psychological researchers on marital problems, such as John Gottman, and of philosophers and theologians, such as Josef Pieper.
>snip<
Bush uses several dominating linguistic techniques to induce surrender to his will. The first is empty language. This term refers to broad statements that are so abstract and mean so little that they are virtually impossible to oppose. Empty language is the emotional equivalent of empty calories.
Just as we seldom question the content of potato chips while enjoying their pleasurable taste, recipients of empty language are usually distracted from examining the content of what they are hearing. Dominators use empty language to conceal faulty generalizations; to ridicule viable alternatives; to attribute negative motivations to others, thus making them appear contemptible; and to rename and "reframe" opposing viewpoints.
>snip<
Poll after poll demonstrates that Bush's political agenda is out of step with most Americans' core beliefs. Yet the public, their electoral resistance broken down by empty language and persuaded by personalization, is susceptible to Bush's most frequently used linguistic technique: negative framework. A negative framework is a pessimistic image of the world. Bush creates and maintains negative frameworks in his listeners' minds with a number of linguistic techniques borrowed from advertising and hypnosis to instill the image of a dark and evil world around us.
Catastrophic words and phrases are repeatedly drilled into the listener's head until the opposition feels such a high level of anxiety that it appears pointless to do anything other than cower.
Psychologist Martin Seligman, in his extensive studies of "learned helplessness," showed that people's motivation to respond to outside threats and problems is undermined by a belief that they have no control over their environment. Learned helplessness is exacerbated by beliefs that problems caused by negative events are permanent; and when the underlying causes are perceived to apply to many other events, the condition becomes pervasive and paralyzing.
>snip<
Bush's political opponents are caught in a fantasy that they can win against him simply by proving the superiority of their ideas. However, people do not support Bush for the power of his ideas, but out of the despair and desperation in their hearts. Whenever people are in the grip of a desperate dependency, they won't respond to rational criticisms of the people they are dependent on. They will respond to plausible and forceful statements and alternatives that put the American electorate back in touch with their core optimism. Bush's opponents must combat his dark imagery with hope and restore American vigor and optimism in the coming years. They should heed the example of Reagan, who used optimism against Carter and the "national malaise"; Franklin Roosevelt, who used it against Hoover and the pessimism induced by the Depression ("the only thing we have to fear is fear itself"); and Clinton (the "Man from Hope"), who used positive language against the senior Bush's lack of vision. This is the linguistic prescription for those who wish to retire Bush in 2004.
Renana Brooks, Ph.D., is a clinical psychologist in Washington, D.C. She heads the Sommet Institute for the Study of Power and Persuasion (www.sommetinstitute.org) and is completing a book on the virtue myth and the conservative culture of domination.
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