E. J. Dionne Jr.
WaPo
What is the most powerful force for permissiveness in the United States? It is not liberalism. It is the free market's use of sexuality to sell products.
You've probably seen those sexy twins in the Coors beer ads. Alluring women selling products is a way of life in our country. We are about to learn if the mogul who ran those ads can successfully cast himself as a friend of conservative family values
What do conservatives really care about -- their values or their incomes? The Colorado Senate race gives them an excellent opportunity to show what matters most.
Are conservatives perfectly happy to condemn liberals for being "permissive" but unwilling (especially after a primary) to say a critical word about their business allies when they use sex to sell products and increase profits?
http://www.washingtonpost.com/wp-dyn/articles/A61486-2004Aug12.html