Meet the Zippies
By THOMAS L. FRIEDMAN
Published: February 22, 2004
BANGALORE, India
We grew up with the hippies in the 1960's. Thanks to the high-tech revolution, many of us became yuppies in the 1980's. And now, fasten your seat belt, because you may soon lose your job to a "zippie" in the 2000's.
"The Zippies Are Here," declared the Indian weekly magazine Outlook. Zippies are this huge cohort of Indian youth who are the first to come of age since India shifted away from socialism and dived headfirst into global trade, the information revolution and turning itself into the world's service center. Outlook calls India's zippies "Liberalization's Children," and defines one as "a young city or suburban resident, between 15 and 25 years of age, with a zip in the stride. Belongs to generation Z. Can be male or female, studying or working. Oozes attitude, ambition and aspiration. Cool, confident and creative. Seeks challenges, loves risks and shuns fears." Indian zippies carry no guilt about making money or spending it. They are, says one Indian analyst quoted by Outlook, destination driven, not destiny driven; outward, not inward, looking; upwardly mobile, not stuck-in-my-station-in-life.
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"The fundamental question we have to ask as a society is, what do we do about it?" notes Robert Reich, the former labor secretary and now Brandeis University professor. "For starters, we're going to have to get serious about some of the things we just gab about ? job training, life-long learning, wage insurance. And perhaps we need to welcome more unionization in the personal services area ? retail, hotel, restaurant and hospital jobs which cannot be moved overseas ? in order to stabilize their wages and health care benefits." Maybe, as a transition measure, adds Mr. Reich, companies shouldn't be allowed to deduct the full cost of outsourcing, creating a small tax that could be used to help people adjust.
Either way, managing this phenomenon will require a public policy response ? something more serious than the Bush mantra of let the market sort it out, or the demagoguery of the Democratic candidates, who seem to want to make outsourcing equal to treason and punishable by hanging. Time to get real.
http://www.nytimes.com/2004/02/22/opinion/22FRIE.html