I'm not so convinced about this, but here tis...
Adam Hanft
The Five Commercials Obama Must Run; The Urgent Need To Un-Vet Hillary Clinton
Posted March 9, 2008 | 04:14 PM (EST)
Fear works. (Read Drew Westen's "The Political Brain".) The 3AM red phone commercial scared voters. It activated the fast-firing neural system that Mandy Grunwald and Mark Penn were targeting. It was worthy of Lee Atwater and Karl Rove. Senator Obama outspent Senator Clinton 3-1 in Ohio and Texas and despite his momentum, still lost. Now what? If Senator Obama wants to win in Pennsylvania and in the possible do-over states, he needs to step up his armamentorium. Anything else would be struthious.
If he doesn't go negative -- and take the heat as the press paints him as abandoning his purer-than-thou persona -- he'll lose in Pennsylvania and surrender even more momentum to Senator Clinton. Her campaign will continue to drive the "not-vetted yet" message. They'll continue to link him to Farrakhan through Reverend Wright. They'll use surrogates to raise questions about Michelle Obama's statements. They'll take every mis-step, like the Samantha Power comment, and amplify it. They'll wheel out the tired "we're the victims" canard, like they did by comparing Obama's scrupulous comments about her secrecy to Ken Starrr.
They'll keep hurling all those kitchen sinks at him that they promised to throw. And with Harold Ickes at his in-fighting, knife-fighting best, the super-delegates will start to get nervous at the prospect of the Republicans roughing-up Obama in the general election.
I believe his supporters are ready for him to take this step, and that any undecided, fence-sitters will recognize that he has no choice.
Here are the five commercials that I'd like to see on the air. Let the un-vetting begin.
more...
http://www.huffingtonpost.com/adam-hanft/the-five-commercials-obam_b_90637.html