By FRANK RICH
Published: January 22, 2006
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It's when truthiness moves beyond the realm of entertainment that it's a potential peril. As Seth Mnookin, a rehab alumnus, has written in Slate, the macho portrayal of drug abuse in "Pieces" could deter readers battling actual addictions from seeking help. Ms. Winfrey's blithe re-endorsement of the book is less laughable once you start to imagine some Holocaust denier using her imprimatur to discount Elie Wiesel's incarceration at Auschwitz in her next book club selection, "Night."
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Democrats who go berserk at their every political defeat still don't understand this. They fault the public for not listening to their facts and arguments, as though facts and arguments would make a difference, even if the Democrats were coherent. It's the power of the story that always counts first, and the selling of it that comes second. Accuracy is optional. The Frey-like genius of the right is its ability to dissemble with a straight face while simultaneously mustering the slick media machinery and expertise to push the goods. It not only has the White House propaganda operation at its disposal, but also an intricate network of P.R. outfits and fake-news outlets that are far more effective than their often hapless liberal counterparts.
The selling of Samuel Alito is a perfect illustration of how our world works. From the moment Judge Alito emerged from Harriet Miers's penumbra, his supporters' story line was clear: he'd be presented as a humble exemplar of American values too mainstream to be labeled "out of the mainstream" by his opponents. In his first courtesy calls on Capitol Hill in November, we learned, Judge Alito often cited his father as a proud immigrant who instilled in him empathy for minorities and the poor - an empathy not remotely apparent in the judge's legal record. A particularly poignant anecdote had it that his father had once defended a black basketball player from discrimination in college.
Yet David Kirkpatrick of The Times reported then that "some colleagues and friends of the elder Mr. Alito, who died in 1987, said they had never heard some of the stories his son has recounted, including the episode about his support for the black student and the fact that his father immigrated from Italy as a child." No matter. If such questions couldn't stop an Oprah Book Club selection, they certainly wouldn't stop a nominee to the Supreme Court.
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http://select.nytimes.com/2006/01/22/opinion/22rich.html