Image blitz planned for Dem convention | Boston Globe

[Ediacara]

Image blitz planned for convention
Organizers eye positive theme to sell Hub

By Rick Klein, Globe Staff, 4/4/2004

Organizers of the Democratic National Convention are launching an image-enhancing publicity blitz that includes speeches at historic sites, TV ads, and informational booklets full of pro-Boston facts, bound for reporters around the country.

Mayor Thomas M. Menino wants to improve Boston's image around the country with what his planners call the most comprehensive preconvention marketing campaign a city has ever mounted. National Democrats, meanwhile, are also planning steps to put a positive spin on Boston in a way that benefits Senator John F. Kerry, the presumptive Democtratic presidential nominee.

Menino, Chris Gabrieli -- his point man on convention marketing -- and two of Boston's high-powered advertising firms will announce plans tomorrow for a "Boston brand," to be pitched locally and nationwide.

With the word innovations as a central theme, the Celebrate Boston 2004 campaign will draw on Boston history, playing up the city's role as a pioneer of American civic, economic, and scientific life.

More at the Boston Globe

[bluestateguy]

1. Boston is a fine city

I'd be happy to live there. It's a fantastic tourist attraction with beautiful architecture, safe streets and a rich history. I'll take Boston anyday over some Red-state exurb with all of their planned communities and conformist, white bread neighborhoods.

[Ediacara]

2. I agree

I'm a west coast boy myself, but I think I'd feel at home in Boston more than any other place in the northeast :-)

[David Dunham]

3. Excellent idea.

[jburton]

4. Boston is a nice place

I remember was there a coupla years ago and was impressed with how safe it was for a "big city"