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RamboLiberal Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-31-07 12:12 AM
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Cancer Society Focuses Its Ads on Uninsured
Source: NY Times

In a stark departure from past practice, the American Cancer Society plans to devote its entire $15 million advertising budget this year not to smoking cessation or colorectal screening but to the consequences of inadequate health coverage.

The campaign was born of the groups frustration that cancer rates are not dropping as rapidly as hoped, and of recent research linking a lack of insurance to delays in detecting malignancies.

Though the advertisements are nonpartisan and pointedly avoid specific prescriptions, they are intended to intensify the political focus on an issue that is already receiving considerable attention from presidential candidates in both parties.

The societys advertisements are unique, say experts in both philanthropy and advertising, in that disease-fighting charities traditionally limit their public appeals to narrower aspects of prevention or education.

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OzarkDem Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-31-07 09:10 AM
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1. ACS not as trustworthy
Edited on Fri Aug-31-07 09:19 AM by OzarkDem
Some conflict of interest problems have surface for them this year. They've gotten a lot of criticism from National Cancer Institute and doctors for making recommendations that aren't always in the best interests of patients.

Distorting research evidence on skin cancer while getting funding from Nutrogena

Recommending breast expensive MRI's for women instead of mammograpy when evidence shows its no more accurate for most women

Its no surprise that the health insurance lobby is buying up a lot of support in Congress and among health care lobbying groups. I'll make a prediction that ACS is going to come out in favor of health care reform supporting private health insurance plans. It would also be a safe bet that insurance companies fronted a good part of their advertising budget.

On edit: Make special note that they're not mentioning a specific prescription for health care reform. ACS usually has vague legislative initiatives, but are more specific when lobbying behind closed doors.

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