Automakers are rolling out several new hybrids at this year's North American International Auto Show as hybrid sales continue to grow at a phenomenal pace. But consumers are finding out that hybrids are more expensive and may save less fuel than they thought, which could put the brakes on future hybrid sales.
General Motors Corp. is making one of the most visible pushes, introducing two models with different types of hybrid power systems at the show in Detroit. Toyota Motor Corp. will introduce its new hybrid-powered Camry, while Ford Motor Co. will show off a sporty concept vehicle with a diesel-electric hybrid system it says gets up to 65 miles per gallon. Subaru also will have a hybrid concept at the show, which opens Jan. 14.
GM is introducing the 2007 Saturn Vue Green Line hybrid, the first GM vehicle with its new gas-electric system. The hybrid version of the midsize SUV will go on sale this summer and will use as much as 20 percent less fuel than a traditional Saturn Vue, GM says.
GM, which has been criticized in the past by some environmental groups for not offering more hybrids, is promoting the Green Line as a less expensive alternative to hybrids already on the market from Toyota and Ford. The Green Line's hybrid system adds around $2,000 to the cost of a Saturn Vue, compared to a $3,500 premium or more for other hybrids, and will allow the Green Line to sell for less than $23,000. That compares to a starting price of $33,030 for the similarly sized Toyota Highlander hybrid.
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