Viewers Express Concern Over Revote Ad's 'Buzzing' (Rossi creating fear)

[Mrs. Overall]

SEATTLE - There's a new political ad that's creating a lot of buzz in the Northwest. It's designed to draw people to a web site to sign an online petition for a revote in Washington State, but it's the loud "buzzing sound" in the ad that has people talking.

Mary Dalton is one of nine randomly-selected people who watched the ad at Fisher Plaza. "I thought it was disgusting," she said after seeing the ad. "I thought, 'My God, there's an earthquake or something.'" "It sounds like a warning," said Susanna Wilson Lapan. "And then, or course, at the end when they have the 'now,' and it goes 'bling,' it's like all of our solutions will happen, if we revote right now!"

"My first impression was not favorable, that it was over the top," said Ernie Lassman. "However, once I thought about what it was about, and I was in favor of the message, I understood the sense of urgency."

KOMO TV has taken a number of calls from viewers who expressed concern that the ad's buzzing tone made it seem like an official warning, but Dick Warsinske, the station's general manager, said the ad will not be pulled.

The Dino Rossi campaign is also publicly supporting the revote ad. "The goal was not subtlety, but to really catch people's attention," said Rossi Spokeswoman Mary Lane.

http://www.komotv.com/stories/34749.htm


Must incite fear....must incite fear....must incite fear, etc...

[Us vs Them]

1. Democrats should take this opportunity to publicly shun

those involved with advertising propaganda tactics such as this. It sounds like a horribly volatile concept that could easily be spun around to bite Republicans in the ass.

[rodeodance]

2. let it bite them.

[norml]

3. It's behavioral conditioning to sound an annoying buzzer

while saying the opponent's name, and showing their picture. At the mention of an offered solution the buzzing goes away. Pavlov would get the same response from his dogs. Although you might know what's happening, there's no avoiding the conditioned response.

[dw]

6. I think I've seen this technique before...

[montanacowboy]

4. Sounds like KOMO TV

wants to be sure Fredo Rossi gets his revote.....

[democrat_patriot]

5. Why didn't Dems do this befor 1/6/05?? No money??

Please. MSM not covering - put out an ad. Public awareness ad.

A republican would have recieved government funding to place such an ad. Like "Don't Litter".

Democrats to busy worrying whether their republican counterpart will get mad at them for bringing it up.

[gratuitous]

7. They'd be a lot more credible

If they had a law or a precedent to stand on. As it is, the Washington Republicans are merely inciting fear, and looking for some kind of popular groundswell to present an irresistible force that will overwhelm the courts.

If you have a case to make for a "do over," Mr. Rossi, then make it. Otherwise, you are as an empty gong or a clanging cymbal.

If the facts aren't on your side, pound the law. If the law isn't on your side, pound the facts. When neither the facts nor the law are on your side, pound the table. This alarmist TV ad looks like table pounding at its finest.