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Tonight, I saw my first full on commercial on PBS. [View All]

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No Elephants Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Feb-22-13 11:17 PM
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Tonight, I saw my first full on commercial on PBS.
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Edited on Fri Feb-22-13 11:23 PM by No Elephants
PBS used to be commercial free. Then we got "commercial creep."

At the end of a program, the announcer into who had brought the program to "you." Fair enough.

Then, the announcer began adding a brief description of corporate sponsors.

Progamming got a little more commercial during fundraising seasons, when lighter, and programming that comes close to what you might find on commercial stations increased. Doo wop, skin care product mogul Dr, Perricone's "unselfishly" sharing about skin care, financial planners, self-help gurus bloviating about stuff they pull out of their ears to sell their books, etc.

Then, fund-raising stints got longer and appeared more times during the year. (Now that I think of it, I noticed that same pattern with Trinity Broadcasting Network, too. I think TBN was first, though)

Then, the old school PBS programming got more and more infrequent, even when it was not a fund-raising season. Programs about politics and investing proliferated. (I like Washington Week, for example, but its sponsor gets to have a say about who is on the panel, including choosing one member--information I stumbled upon accidentally--should some announcer be intoning THAT at the start of the show?)

Tonight though, a full on filmed commercial, albeit a fairly brief one. Little kids putting circles on a wall if they knew someone who was over 90. (As if kids that age make a distinction between 50 and 90 on their own.) People living longer, so they need to prepare for their own futures in ways they never had to before. And this company was the one to choose to help with that.
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