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"Ryan wants to privatize Social Security and turn Medicaid into a block grant program." [View All]

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No Elephants Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Aug-06-12 06:30 AM
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"Ryan wants to privatize Social Security and turn Medicaid into a block grant program."
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Edited on Mon Aug-06-12 06:55 AM by No Elephants
I have been hearing this from Democratic spokespersons on TV, including the Sunday morning talk shows.

This is a perfect example of why Democrats often fail to get their messages across.

Sometimes, I wonder if their bad messaging isn't deliberate. I mean, they are at least as smart as Republicans; and smart people don't fail by accident 96% of the time. However, this is not one of those times: I think they are really trying hard with this one.

Often, their messaging is too wordy and/or convoluted. That is not the problem here.

Often, their messaging is too nuanced. That is not the problem here.

The problem here is the assumption that every voter in American will understand the language of the beltway and the political junkie. It ain't necessarily so.

I bet a lot of voters do not know exactly what privatization is or why it is bad. And, if you don't know those things, "private" does not sound like a bad thing. Ditto "block grant program."

I don't know why Democrats don't find phrases that are brief, memorable AND easily understood by most third graders. Examples from the other side would be "tax and spend" and "death panels."

Democrats must pay a buncle to folks with p.r. and advertising savvy and Frank Luntz can't be one of a kind. I guess Democrats just pick the wrong ones, when it comes to language? Maybe they need to hire some junior high English teachers to help them figure this out? Or beta test their slogans and talking points?

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