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A former executive for Nabisco fights processed food -- and shares what he learned on the inside. [View All]

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marmar Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-02-11 03:43 PM
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A former executive for Nabisco fights processed food -- and shares what he learned on the inside.
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from Grist:



Confessions of a former Big Food executive

by Andy Bellatti
2 Nov 2011 7:25 AM


A few weeks ago, I learned of a relatively new blog about food industry deception, but with an interesting twist. The blog's author is Bruce Bradley, who spent over 15 years as a food marketer at companies like General Mills, Pillsbury, and Nabisco. He has since, in his words, "become more educated about the risks and environmental impact of eating processed foods," and is now a CSA enthusiast.

....(snip)....

Q. On your website you write that you've "seen some disturbing trends in the food industry over the past 20 years." What have you found most insidious?

A. The landscape has changed dramatically since I started my career at Nabisco in 1992. In response to Wall Street profit pressures and the growing power of retailers like Walmart, the food industry has undergone a tremendous wave of consolidation and cost cutting.

This has hurt our food supply in many ways. First, huge, multinational food companies now dominate the landscape. Wielding far greater lobbying power and much deeper pockets, these companies have been very successful in stagnating food regulation. Second, cost savings have been a key profit driver for the industry, but they've had a devastating impact on both food quality and food safety. Think factory farming and GMOs, just to name a couple of examples. Third, as consumers' health concerns have increased, processed food manufacturers have become even more aggressive in making dubious health claims or co-opting fad diets to market their brands and develop new products.

The net impact of this transformed landscape has been disastrous from a public health perspective -- with obesity rates skyrocketing and a never-ending flood of food recalls. ..............(more)

The complete piece is at: http://www.grist.org/food/2011-11-02-confessions-of-a-b...



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