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Reply #57: There is more to it than that. Read books like Lakoff's. Repetition alone doesn't work [View All]

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Go2Peace Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Apr-03-10 10:04 PM
Response to Reply #55
57. There is more to it than that. Read books like Lakoff's. Repetition alone doesn't work
That is why the tea baggers still persist despite the obvious. Not because they have had repetitive talking points (which they have), but they have had stories reinforced in their minds until they are somewhat "locked".

Interestingly, the primary mechanism to reach most people is emotion, not "reason". And you have to follow neuron pathways that are already established. Thus, using metaphors and "stories" that reinforce.

Republicans are masters at this. We are still little children playing around the edges.

I think the talking point "party of no" is a better example. That follows an "authoritarian" story most of us have in our minds (through culture and family).

Digging deeper... We can't use "authoritarian" stories as a primary vehicle, because while this may make headway, it also reinforces the authoritarian "father model that we have been fighting for 30 years. We have to use the "nurturing" model which most of the population also identifies with (nurturing mother model) and start to move our society toward that model.

You can probably combine the two into a single point. This is probably not the best example, but something like "The Republican "party of no", is the party of selfishness" (poor example, but hopefully it is descriptive). The opposite of selfishness is caring for others, which appeals to the nurturing mother "story" in our minds. If you repeat that enough people will start to reject the authoritarian ideas.

Anyway, this may sound odd but if you learn linguistics and the sociology of the mind it will become much more clear.

The Republicans actually understand the mind better than us. Companies do too, they practice it all the time with mass marketing.
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