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Reply #23: That's true, I just learned that. Text from article: [View All]

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madfloridian Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-12-10 12:07 PM
Response to Reply #19
23. That's true, I just learned that. Text from article:
"Broad made his first fortune building cheap suburban homes during the 1950s. His great conceptual breakthrough was applying William Levitt's cheapo construction techniques to Michigan: You could build a bargain-basement home for even less if you didn't include a basement! Or a garage!

As Colacello writes, after plaguing Michigan with shoddy housing, he gave Arizona the treatment and then Los Angeles. He made his second fortune at SunAmerica, selling retirement-savings accounts to the same demographic he'd built homes for. If Broad weren't 73, I'd wager that his next investment would be funeral parlors, and he'd make a bundle embalming and burying his old clientele."
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