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Reply #18: It's nostalgia for lost youth maybe. [View All]

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dustbunnie Donating Member (1000+ posts) Send PM | Profile | Ignore Fri May-01-09 10:37 AM
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18. It's nostalgia for lost youth maybe.
Edited on Fri May-01-09 11:01 AM by dustbunnie
Sort of like that blip of popularity for Jack Kerouac/the beat poets a couple of years ago.

The Book of the Month club is also kind of responsible for it. Maybe ten years ago they put out some ad campaign following a member survey, claiming that Ayn Rand's work came only second to the Christian bible in terms of influence. The Library of Congress was involved somehow, and It became one of those marketing schemes that spun into urban legend. People still buy into it.

Edited to add good link explaining how the Captains of Industry are promoting the rise in popularity.

Every month or so, a group of 15 or 20 Kansas City CEOs get together to share advice and corporate war stories. It's nothing like a book club, but membership requires a working knowledge of the novel.


After Enron, WorldCom, Tyco and other scandals that have created a public backlash against industry and its captains, the Kansas City group has fantasized of a modern-day strike of thinkers and creators, says Neal Patterson, a group member and CEO of Cerner, a big health care information technology company.
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