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Reply #24: "Revisit" Telcom '96 [View All]

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KharmaTrain Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jan-26-09 05:42 AM
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24. "Revisit" Telcom '96
Just like banking needs re-regulation and enforcement, so does radio. Cheap Channel has turned radio into a joke...destroying local control and programming and filling the airwaves with their own syndicated mouthpieces. Things have gotten so bad that stations are failing right and left...revenues are a fraction of what they were a few years ago...and Cheap Channel's answer is MORE satellite programming.

There's a big need to revise Telcom '96 that gave companies like Cheap Channel monopolistic control of the "public" airwaves and put thousands of local stations out of business. Companies should be scaled back from owning upwards of 8 stations in an area to no more than 2 or 3, license renewal periods need to be returned from 7 years (they wanted 10) to 3 years, local ownership should be given the priority to own or challenge for a license and stations should be required to produce at least 25-50% of their own programming. Many of these are restoring rules that once helped radio thrive...rather than to watch it die...

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