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Reply #89: I've had a long term search ongoing to find an online essay I read years ago [View All]

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Trillo Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Nov-24-07 12:21 AM
Response to Reply #60
89. I've had a long term search ongoing to find an online essay I read years ago
Edited on Sat Nov-24-07 12:46 AM by SimpleTrend
on this subject. I thought I'd share a couple of essays I found today with the group (it may or may not be on topic, if not, my apologies):


Let me put Consumer Marriage in a bigger context. Around 1880, the mass manufacture of consumer goods brought mass advertising and a new era in American history. The era of the consumer was born. Advertisers realized that the key to successful marketing was convincing potential customers that they couldn't do without the product. Sometimes this meant defining new problems, such as bad breath and hairy legs, that new products would fix. If a company's product was indistinguishable in quality from another's-say, with gasoline, soft drinks, or cigarettes-then advertisers learned to sell an image, a sense of belonging, of having made it, of being with it. We came to define ourselves by what we bought, and exposure to an estimated three thousand ads per day helps us to decide who we are.

It's interesting to view the rise of corporatism, once again, in the timeline of the last quarter of the 1800s, and to tie it in with the creation of false desires.

"pursuit of Happiness", anyone?

The Role of Dissatisfaction

I earnestly believe that some degree of dissatisfaction is innate in people, and absent our modern society, the chance that someone would fall to his knees in wonder at the sight of a wildflower is marginal. But I can say with assurance that modern advertising makes this possibility disappear entirely, for most people in most places, because in order to consume as we do, we must first be programmed to regard everyday experiences as completely unsatisfactory.

This aspect of marketing has a lot in common with traditional religious practices:

* The truth is hidden from view.
* Your reward lies in the hereafter.
* True happiness in only available to the initiated, the "insiders."
* Everyday reality is a sham, a waste of time, an illusion.
* We are all defective, our personal experiences have no legitimacy without the validation of priests.

Anyway, like I said, probably mostly off topic, but I find these two essays somewhat interesting as a way to understand the lack of happiness that we are constantly subjected to, and that they are products of mass advertising, which happened to arise with the mass manufacturing phenomenon and the early years of corporatism.
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