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The New DU. Reply #13: Not according to Pharma's figures.
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knitter4democracy
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Wed Sep-05-07 11:58 PM
Response to Reply #10 |
| 13. Not according to Pharma's figures. |
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They say that around half of the cost is from marketing costs. That's all those ads and free crap to med students and doctors and anyone with a set of scrubs on and huge ads in all the med journals and all the fake med journals and . . . You get the idea.
They spend way more on marketing than on R&D. Period. They spend more on marketing than on litigation costs. Period. Their own numbers say that (I read it last year in AMNews or Medical Economics, I think).
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