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Reply #5: He drew a stick figure for us, then diagrammed it: [View All]

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wildeyed Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jul-19-07 07:08 PM
Response to Reply #4
5. He drew a stick figure for us, then diagrammed it:
heart/values, gut/self interest and brain/intellect. What he said was that people are motivated pretty much in that order when it comes to politics. Their values/heart are first, gut self/interest second and brain/intellect/facts last.

So when we spout facts at people and tell them why they are wrong, we are not going to make a lot of progress.

When we stand around talking about how stoopid repub voters are (not that you do, this is just an example, and we have all heard these conversations) because they don't understand their own self interest, we are actually the stoopid ones. They do understand their self interest. They just think that Bush represents their values better and values are more important.

The values/gut argument makes sense to me. My parents make +200k per year, yet they are not anti-tax and would rather die than vote for a repub. Because their *values* are democratic, even if there self interest would be better served by the repubs.

Our challenge now is to find the values we share with these swing type voters and communicate them. The facilitator described how he approached NRA voters. He would ask them WHY they valued their guns. They would say something like "security" and he would say, Well my candidate cares about security, too, yadda yadda. He didn't get all the NRA'ers, but he got a few and sometimes a few is all you need to win.

Once you have established shared values and self interest, then you can finally address the facts. Not easy for hyper-cerebral types like ourselves, but certainly possible. :)

I will try to make a polished post about this and start posting it around the site before the 08 election when people start to get interested in volunteering again. It was an interesting seminar and really got me thinking about persuasion again.
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