AAR 'blacklist' is flawed, and here's why

[LTR]

I originally posted this on this thread:

http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=364x2789103

And a poster suggested I branch off into a seperate thread, so here goes.

Many in the radio industry know that 'blacklists' exist for many talk radio formats. Rush has one, and so did Howard Stern. Many advertisers tend to avoid polarizing or controversial programming. Others shun talk radio altogether (like the US Navy, which doesn't see talk radio as a popular format among the teenage listeners they're targeting).

Other companies prefer to concentrate on formats (including non-talk) in order to target whatever demographics they desire.

Some companies, such as REI and Office Depot, do indeed advertise on AAR affiliates.

The more I thought about it, and after seeing the exact memo, the more I realized that the memo was really no big deal. Though there are a few companies on it that seem to boycott liberal radio and advertise on conservative shows.

I wrote about it at my blog:

http://ltradio.blogspot.com/2006/11/update-more-advertisers-respond-to-aar.html
http://ltradio.blogspot.com/2006/11/abc-rei-respond-to-air-america.html
http://ltradio.blogspot.com/2006/10/internal-document-reveals-air-america.html

And if you want to see who's advertising on your favorite stations, Yes.com is a website that is designed to show what stations are playing what songs, but for quite a few talk stations, it shows some of the national ads airing on them.

http://www.yes.com

Just enter the call letters of the station you'd like to see.

Again, no need to jump to conclusions over this list. This is not unusual in the radio business.