Reply #68: Part of the "mandate" comes from who is shouting loudest with most voices

[yurbud]

If we don't say from the start the end result should AT LEAST be impeachment, the PR machine can drown us out and massage opinion in a different direction.

The biggest mistakes democrats have made is in communication, and the principles are so fucking simple it's painful:

• say what you ultimately want in the simplest possible terms (not a gradual step by step message even if that will be the process to get there.
  
  
• repeat it until it becomes the conventional wisdom.
  
  

The GOP did this with social security. They repeated that it wouldn't be there by the time the boomers retire so often that kids now believe that is true. If they had waited a few more years to privatize social security, like until everyone who lived through the Depression had died, they likely would have succedded.

Democrats often figure out some half-measure that they think won't be too objectionable to the GOP and Chamber of Commerce then can't figure out why the public doesn't get excited about something that was diluted to begin with and will be watered down to nothing by the time they are done.