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Reply #5: You are totally wrong on negative advertising. [View All]

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Home » Discuss » Archives » General Discussion: Presidential (Through Nov 2009) Donate to DU
BillZBubb Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Aug-14-04 03:36 PM
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5. You are totally wrong on negative advertising.
It is NOT primarily for the base. They are already true believers. It is for the undecideds. The idea is that maybe they don't like me (the advertiser), but I'll make them like my opponent even less. That way they either vote for me as the lesser of two evils or they don't vote.

And negative advertising has never cost the advertiser an election. Remember Willie Horton? That negative ad killed Dukakis. Or ask McCain about his positive message in the South Carolina primary, where Bush*s negative ads just killed him.

People claim not to like negative ads, but they don't vote against anyone because they ran them. They do remember the charges made. If Kerry doesn't respond in kind, he's finished.
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