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Reply #17: Multiple usernames... multiple email addresses... multiple responses [View All]

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Home » Discuss » Archives » General Discussion: Presidential (Through Nov 2009) Donate to DU
Texas_Kat Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-28-07 12:31 PM
Response to Reply #15
17. Multiple usernames... multiple email addresses... multiple responses
from single individuals......

"Playing" with the demographic questions will get you invited to participate in his polls more frequently. Swarming (requires signing up ahead of time) by partisan 'groups' skews the thing too. This isn't the first -- or the last -- junk poll he'll post.

Sure there is a "percentage in manipulating the results' -- both from partisans and from Zogby. He uses them as a cheap way to convince retailers that they can get valid 'marketing' info. Embedded in this poll were questions about the attractiveness of purchasing "Red*" products -- Bono's Global Fund to Fight AIDS, Tuberculosis and Malaria.

They've asked questions (in the past) about everything from handheld PDA's to cars to soap. If Zogby wants to keep raking in cash for these junk polls, he has to defend them.

The project, called "Red," will market red-themed products from Converse footwear, Gap clothing and Giorgio Armani, as well as a red American Express card to be offered initially only in Britain, as of next month.

Products branded "Red" will include sports shoes, T-shirts and sunglasses — some produced in Africa, some with African materials. A slice of the revenue — numbers vary by company and product — will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

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