Reply #10: Hey, that may just put propagandists like Marc Marano out of business

[Viking12]

If it were to evolve as you suggest, there would be no need for middle-men Climate Deniers like Marano.

Seriously, though -- most universities already create their own press releases for research at their institutions. In many cases, they are as poorly written and misleading as articles written by ill-informed journalists. That problem needs to be addressed if this is going to work