You are viewing an obsolete version of the DU website which is no longer supported by the Administrators. Visit The New DU.
Democratic Underground Latest Greatest Lobby Journals Search Options Help Login

Arnold's unconventional media strategy explained - avoid hard questions [View All]

Printer-friendly format Printer-friendly format
Printer-friendly format Email this thread to a friend
Printer-friendly format Bookmark this thread
This topic is archived.
Home » Discuss » Archives » General Discussion (Through 2005) Donate to DU
Democat Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Oct-11-03 02:58 AM
Original message
Arnold's unconventional media strategy explained - avoid hard questions
Advertisements [?]
The biggest loser in California's recall election may not be ousted Gov. Gray Davis. It may be the traditional news media. Newly elected Gov. Arnold Schwarzenegger often didn't rely on such outlets to reach voters like traditional politicians.

Instead, the star of three Terminator films turned to Tonight show host Jay Leno, talk show queen Oprah Winfrey, shock radio jock Howard Stern and entertainment news shows such as Access Hollywood and Entertainment Tonight to spread his message.

"Things were very controlled . . . he preferred to use unconventional outlets . . . you might call them softer, less challenging outlets," said Jeff Greenfield, a senior analyst for CNN and contributor to the news channel's show Inside Politics.

"The traditional way of doing things had become so discredited . . . the unconventionality of Schwarzenegger made it okay," he added.

The media is biased to the right, but the right wing is sometimes smarter when it comes to media strategy.

Our Democratic presidential candidates need to hire media consultants who understand how to work the media better than we have done in the past if we want any chance to win in 2004.
Printer Friendly | Permalink |  | Top

Home » Discuss » Archives » General Discussion (Through 2005) Donate to DU

Powered by DCForum+ Version 1.1 Copyright 1997-2002
Software has been extensively modified by the DU administrators

Important Notices: By participating on this discussion board, visitors agree to abide by the rules outlined on our Rules page. Messages posted on the Democratic Underground Discussion Forums are the opinions of the individuals who post them, and do not necessarily represent the opinions of Democratic Underground, LLC.

Home  |  Discussion Forums  |  Journals |  Store  |  Donate

About DU  |  Contact Us  |  Privacy Policy

Got a message for Democratic Underground? Click here to send us a message.

© 2001 - 2011 Democratic Underground, LLC