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Reply #26: What you're looking for are 'catch phrases' and 'terms'..... [View All]

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ParanoidPat Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-29-04 11:10 PM
Response to Reply #22
26. What you're looking for are 'catch phrases' and 'terms'.....
IMHO, "Voter Verified Paper Ballots" is a good catch phrase just the way it is. Anything more and it gets muddled. "Legitimate audits" is also an effective catch phrase. Terms such as "trustworthy" and "imperative" also work in our favor when used to articulate our argument. It's the skillful use of catch phrases and terms that help us frame the debate. The trick is to use them early and often. :)

Examine the catch phrases used by the Bush* administration to get us into the Iraq war. 'Ruthless dictator', 'gassed his own people', 'rape rooms' and 'weapons of mass destruction' were all chosen for the emotional response they evoke and were repeated as often as possible. Study the speech writers use of both positive and negative adjectives when describing their talking points and contrasting them with ours.

Look at the way they use descriptors like "activist judges". Use the same method to describe their systems. Words like "problematic" and "unauditable" should be used every time you mention their equipment.

Be careful trying to find a 'one size fits all' solution. Multiple catch phrases and terms, both negative and positive, should be developed to frame both our position and theirs. :evilgrin:

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