Reply #40: An admirable, if ultimately naive approach to the problem.

[Liberal Veteran]

As a pharmacy technician myself (and a person who is dependent on over $15000 a year in prescription medications just to live and that's just 3 drugs) I think we really need to reign in the pharmaceutical companies, through both price controls and direct to consumer advertising.

I have no problem with drug companies advertising to health care professionals and providing information online to consumers or through pamphlets in the doctors office and that strikes me as a reasonable way to approach advertising.

High budget primetime television spots and radio spots that barely cover the indication of the drug and a 2 second side effect in ultra fast speed are just increasing the price of drugs to the consumers and contributing to the healthcare expenditures in this country.