Steve Jobs cried when he read Time's 1982 Man of the Year

[ChromeFoundry]

He thought his face was going to be on the magazine's cover, not a computer

By Philip Elmer-DeWitt - CNNMoney
October 24, 2011: 8:00 AM ET

"As 1982 drew to a close," Walter Isaacson writes in Steve Jobs, the definitive biography published Monday, "Jobs came to believe that he was going to be Time's Man of the Year."

I read this passage of Isaacson's book with particular interest, since both he (as a junior editor) and I (on a writer's trial) were working at the magazine at the time.

The word in the hallways in December 1982 was that Ray Cave, Time's managing editor, was waiting until the last minute to choose between Jobs and the magazine's first "Machine of the Year."

"They FedExed me the magazine," Jobs says in the book, "and I remember opening the package, thoroughly expecting to see my mug on the cover, and it was this computer sculpture thing. I thought "Huh?" And then I read the article , and it was so awful that I actually cried." Jobs believed he had been betrayed by Moritz ("he was jealous and ... wrote this terrible hatchet job. So the editors in New York get this story and say, 'We can't make this guy Man of the Year.'")

Source: http://tech.fortune.cnn.com/2011/10/24/steve-jobs-cried-when-he-read-times-1982-man-of-the-year/?section=magazines_fortune