http://www.reuters.com/newsArticle.jhtml?type=domesticNews&storyID=5253784NEW YORK (Reuters) - MTV Networks on Tuesday said it plans to launch a new entertainment cable channel catering to gay viewers, in a bid to snatch a piece of the action from successful gay-themed shows such as "Queer Eye for the Straight Guy" and "The L Word."
The music television network, a unit of Viacom Inc., plans to launch the channel, called LOGO, on basic cable by February 2005.
... MTV executives said programming will be comprised of about 25 percent originally developed shows, with the remainder coming from outside sources.
... MTV executives said they expect to launch the network in about 10 to 14 million homes in February, and has already received a distribution commitments from Time Warner Cable in the New York area and Adelphia Communications Corp in Los Angeles.
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