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Reply #73: I enjoyed reading your article. I do have a couple of comments about it. [View All]

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totodeinhere Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-06-11 12:35 AM
Response to Reply #70
73. I enjoyed reading your article. I do have a couple of comments about it.
You said that Sacramento hasn't had a progressive talker "in years." Actually, they had one on 1240 AM that flipped to gospel music in 2008 and one on 1320 AM that flipped to sports in 2007. So it wasn't really that long ago.

Regarding KFBK's move to simulcast on the FM dial, that is a part of a nationwide trend that has had AM news and talk radio migrating to FM. There are a couple of reasons for this. Advertisers covert a younger demographic, and many younger listeners do not listen to AM radio. Secondly, the RIAA's push to have broadcast radio stations pay music royalties is pushing many FM broadcasters to abandon music programming in favor of news or talk. I don't think that KFBK's move to FM is necessarily an effort to push a conservative agenda, but rather it is motivated by the reasons I just gave.
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