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Olympics Opening Ceremonies Tape Delay by NBC Faces End Run by Online Fans [View All]

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DeepModem Mom Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Aug-09-08 12:15 PM
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Olympics Opening Ceremonies Tape Delay by NBC Faces End Run by Online Fans
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Source: New York Times

NBC, which owns the exclusive rights to broadcast the Olympics in the United States, spent most of Friday trying to keep it that way. NBCs decision to delay broadcasting the opening ceremonies by 12 hours sent people across the country to their computers to poke holes in NBCs technological wall by finding newsfeeds on foreign broadcasters Web sites and by watching clips of the ceremonies on YouTube and other sites.

In response, NBC sent frantic requests to Web sites, asking them to take down the illicit clips and restrict authorized video to host countries. As the four-hour ceremony progressed, a game of digital whack-a-mole took place. Network executives tried to regulate leaks on the Web and shut down unauthorized video, while viewers deftly traded new links on blogs and on the Twitter site, redirecting one another to coverage from, say, Germany, or a site with a grainy Spanish-language video stream.

As the first Summer Games of the broadband age commenced in China, old network habits have never seemed so archaic or so irrelevant....

***

Most of the worlds other broadcasters with rights to the Olympics, including CBC in Canada, Televisa in Mexico, the BBC in Britain and NHK in Japan, broadcast the opening ceremonies live on television. The idea of watching a 14-hour delay is repulsive, remarked Tracy Record, a blogger in Seattle, who woke up at 5 a.m. to watch the opening ceremonies with her 12-year-old son on CBC....

Gary Zenkel, the president of NBC Olympics, said in a statement: We have a billion dollars worth of revenue at stake here, so that means were not public television, for better or worse....

Read more: http://www.nytimes.com/2008/08/09/sports/olympics/09nbc...
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