Reply #15: Scion's "mind space" between itself and Toyota is deliberate.

[Tesha]

> Another thing that I think is being neglected, in the Scion ads, Scion is part of Toyota!
> They should at least mention that, don't ya think?
> I would have wanted a Scion years ago if they had known that.

Scion's "mind space" between itself and Toyota is deliberate.

They're trying to attract a different audience than has been attracted
recently by the Toyota brand; they're trying to not make people think
"Family Camry" and instead think "youth", "vitality", "iPod", "cool", etc.

Tesha