Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News Editorials & Other Articles General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search
 

WhaTHellsgoingonhere

(5,252 posts)
20. Thanks Uncle Joe. Then I'll take a crack at it from a marketing point of view...
Sat Jan 2, 2016, 01:24 PM
Jan 2016

First, corporations, especially conservative media, throw money away -- down the toilet -- often. They do this to quash liberal voices. Conservative media moguls are willing to buy up radio stations just to shut out liberal voices despite losing money in the process. This is also especially true of upstart tech companies. It's just an investment in their product from which they expect future returns. In the case of media, protecting the Republican brand and demonizing Democrats.

Second, as the internet grew, companies learned that traditional forms of advertising weren't as effective, not the same return for the investment, forcing them to change their advertising model. They didn't foresee this; the change followed the paradigm shift. Marketing guru's aren't that clever, they are reactive.

Third, there's the matter of the debates. From an advertising perspective, the Democratic debates are pretty much a loser relative to the Republican debates. With 16 Republican debates, as an advertiser, I wouldn't bother dumping anything into the Democratic debates. (Are we in the midst of a paradigm shift?)

Fourth, "debates" (which is a misnomer to begin with) are sporting events, nothing more. And like any sporting event, the officiating is as big a part of the post-game discussion as what was said. The networks are selling more than Trump. They have to sell inequity to make it all work. The only difference, of course, each candidate is declared the winner. I think this is just part of the trend we've witnessed since the mid-1970, and especially so since 9/11 (see below). Getting shut out is the ultimate inequity. So to learn about Bernie, people are turning to their trusted sources rather than having everything filtered through the M$M.

Which brings me full circle: Bernie is surging despite the media blackout, and this is my interpretation of that fact. It's counterintuitive only from an old paradigm point of view.


In the mid-1970s, when baby boomers were coming of age, about a third of high school seniors agreed that "most people can be trusted."

That dropped to 18 percent in the early 1990s for Gen Xers — and then, in 2012, to just 16 percent of Millennials.

The researchers also found that Millennials' approval of major institutions — from Congress and corporations to the news media and educational and religious institutions — dropped more sharply than other generations in the decade that followed the terrorist attacks of Sept. 11, 2001.

http://www.huffingtonpost.com/2014/09/04/millennials-less-trusting-gen-x_n_5767564.html
So that whole complaining about the debates thing was a waste of our time? brooklynite Jan 2016 #1
It is a legit complaint, for sure, and I haven't seen it suggested yet because... WhaTHellsgoingonhere Jan 2016 #3
He's certainly benefitting from the claim firebrand80 Jan 2016 #2
20 YO grandson and friends and co-workers - do not watch TV at all. Netflix, hulu, websites. djean111 Jan 2016 #4
I don't trust CNN, either. Art_from_Ark Jan 2016 #5
That's a key word: Distrust WhaTHellsgoingonhere Jan 2016 #6
Here is an example of today's information gathering - Grandson watched The Martian online. djean111 Jan 2016 #9
Great story! WhaTHellsgoingonhere Jan 2016 #14
How many 20somethings get news from CNN, ABC or birdcage lining (AKA newsprint)? pa28 Jan 2016 #7
This article is close enough. Significant drop actually begins with Gen-X WhaTHellsgoingonhere Jan 2016 #10
Scary thought for HRC or the GOP I'd think. nc4bo Jan 2016 #8
Nope, the media's lack of coverage is definitely hurting him jfern Jan 2016 #11
I think memes like #notmyabuela resonate with late Gen-Xers and Millennials WhaTHellsgoingonhere Jan 2016 #12
Or all the damn polls artislife Jan 2016 #19
If anyone believes that, they don't understand marketing, corporations don't spend billions Uncle Joe Jan 2016 #13
Thanks Uncle Joe. Then I'll take a crack at it from a marketing point of view... WhaTHellsgoingonhere Jan 2016 #20
Colbert Report is over a year off air, both CR and The Daily are in fact 'MSM' as Comedy Central is Bluenorthwest Jan 2016 #15
Two options with the media when you are a Democrat. NCTraveler Jan 2016 #16
Message auto-removed Name removed Jan 2016 #17
I dunno, lets try it with Hillary and find out. n/t Motown_Johnny Jan 2016 #18
Latest Discussions»Retired Forums»2016 Postmortem»Could Bernie be benefitin...»Reply #20