Found a good article on Reddit on how the Romney campaign got conned by consultants. I debated

[notadmblnd]

5. Option B

"Or Option B: admit that your data looked much like everyone else's and that you're smart enough to know that all along that you were losing, but that the rules of the game prevented you from publicly admitting that. That's partially because, via the 'bandwagon effect,' it might depress turnout, but mostly because it would depress contributions from big money donors who don't want to waste their money -- thus becoming a self-fulfilling prophecy because you then wouldn't have the money you'd need to even have a shot at winning."

He scammed the doners, the consultants scammed him.