GD:P Meta Lesson 101: Trolls: Don't feed them, don't accuse them.

[moriah]

11. As many leprechauns as there are in Ireland is my best guess.

Seriously, a million dollars buys a lot of Kraft Dinner. Not many shill posts, though, even if the pay was the /r/conspiracy alleged $400 a month, that pays 2500 people for just one month.

Instead, Dumb Brock tried to get his name in the press saying they were putting more into people to create memes for distribution, probably embezzled half the million himself, and the rest was spent on server costs. At least, that's the more likely option.