Kroger plans to stop doubling coupon amounts...

[No Vested Interest]

4. Kroger headquarters are in Cincinnati

where I live. Kroger is the predominant supermarket; my son worked in one of the stores until recently.
Kroger stopped double coupons here about a year ago. They contended they were lowering prices everyday, but that doesn't seem to be the way it worked out. I guess prices are going up at the wholesale level as well.

I do use coupons, though not a slave to them. I try to couple the use with a sale on a given item for a good saving. I will frequently try a new product if it appeals and the coupon offers a good enough overall savings.

OTOH, a smaller local chain often gets my business, and they still double coupons, though their prices might be a little higher overall to begin with. However, the smaller store is easier and more pleasant to shop in and to maneuver around in; the staff is more pleasant. Hope they aren't driven out of business by the busier Kroger.