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Mon Aug 12, 2019, 06:54 PM

U.S. senators ask Amazon CEO if 'Amazon's Choice' deceives consumers [View all]

Source: Reuters

BUSINESS NEWS AUGUST 12, 2019 / 4:15 PM / UPDATED 3 HOURS AGO

U.S. senators ask Amazon CEO if 'Amazon's Choice' deceives consumers

Bryan Pietsch
2 MIN READ

WASHINGTON (Reuters) - Two U.S. senators asked Amazon.com Inc Chief Executive Jeff Bezos on Monday how the “Amazon’s Choice” badge on certain products is determined and whether the mark deceives consumers into purchasing “products of inferior quality.”

“We are concerned the badge is assigned in an arbitrary manner, or worse, based on fraudulent product reviews,” Democratic Senators Bob Menendez and Richard Blumenthal said in the letter to Bezos.

The “Amazon’s Choice” mark is a small badge that appears next to certain items, similar to its “Best Seller” mark.

Amazon sued in 2015 to block companies that were writing fake reviews and then selling them to retailers on the site looking to boost their products’ sales.

The senators said the lack of information on how Amazon determines which products receive the badge has led them to question whether Amazon is using it to “promote its own products over competitors’ products, potentially disadvantaging smaller sellers on the platform.”

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Read more: https://www.reuters.com/article/us-usa-amazon-com-senate/u-s-senators-ask-amazon-ceo-if-amazons-choice-deceives-consumers-idUSKCN1V21VK

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