Dacre's Mail on the Run

[Denzil_DC]

2. It's always been a question how much influence a newspaper's endorsement has

on its readers' votes. Here's one recent survey:

How daily newspaper readers voted by title in the 2017 general election

Voting largely follows political endorsements by each title ahead of the election, which were as follows:

Telegraph – Tory
Daily Mail – Tory
Daily Express – Tory
Sun – Tory
Times – Tory
FT – Tory
Daily Star – Undeclared
Daily Mirror – Labour
Guardian – Labour
Independent – Undeclared



http://www.pressgazette.co.uk/how-daily-newspaper-readers-voted-by-title-in-the-2017-general-election/

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That raises the question of chicken and egg, of course.

I guess a breakdown of TV viewing habits (especially news) might be interesting, too, but broadcast networks in the UK don't endorse (despite whatever agendas we might discern), and cable and satellite would complicate the picture nowadays.

People's reasons for buying a daily paper vary anyway. My brother and sister-in-law take the Mail, with a degree of outward embarrassment, and supposedly "for the sudoku". That didn't stop me getting an entirely unexpected (my brother's always claimed to be a liberal/"international socialist" if it's ever come up) good few earfuls of propaganda about the vile SNP, yay Brexit and "my pal in Wolverhampton says he can't hear an English accent when he walks down the street" the last time I visited Newcastle (it may be a while before I visit again, sadly ...). Others may like particular sports pages and thinly excused pics of ladies, scantily clad or not, or whatever, and claim to take no notice of the paper's editorial line, but I suspect something seeps through the newsprint.