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Mon Oct 21, 2019, 08:39 AM

CBS anchor Norah O'Donnell's ratings in freefall [View all]

A big bet by “CBS Evening News” on Norah O’Donnell is beginning to look iffy.

The former “CBS This Morning” host — who is getting paid at least $7 million a year by CBS News boss Susan Zirinsky to revive the perennially third-ranked newscast — is getting hammered in the ratings worse than her predecessors did.

In the last week alone, O’Donnell’s total viewers plunged 17 percent to 5.1 million, according to Nielsen. Among viewers in the crucial demographic ages 25 to 54 that’s coveted by advertisers, the drop was a heart-stopping 25 percent.

The slide has steadily accelerated during the past month, with weekly ratings in the key age group falling between 20 and 29 percent versus a year ago. That’s far steeper than the single-digit drops during the year-and-a-half tenure of her predecessor Jeff Glor, who was pulling down $2 million a year, according to a source.

Asked about the decline, CBS sent The Post a statement from Zirinsky, saying the network is “extremely pleased with how quickly the ‘CBS Evening News’ with Norah O’Donnell has established itself as a must-see destination for exclusive reporting and investigative journalism.”


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Reply CBS anchor Norah O'Donnell's ratings in freefall [View all]
left-of-center2012 Oct 21 OP
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