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(1,969 posts)
Sat May 22, 2021, 12:11 AM May 2021

What very famous product in 1957 was promoted with a Drag queen? [View all]

For those who think Drag Queens were invented by a TV producer in the aughts. I give you one of my favorite pieces of trivia. A promotion by a major US company using a "female impersonator" in 1957.

Here is a report

And, because it was 1957, Ford decided to have two media previews, one for male reporters and one for their wives. In the former, the Edsel was driven around a stunt course as if it were in a Hollywood blockbuster — at one point an Edsel almost flipped.

Gates mentions in his blog that the women's event, a fashion show, was one of his favorite passages in the story because the host was revealed to be a "female impersonator" (i.e. a man in drag), which was not only bizarre but, as Gates says, "would have been scandalous for a major American corporation in 1957.

Here is the link https://www.businessinsider.com/lessons-from-the-failure-of-the-ford-edsel-2015-9

and here is the product


The Ford Edsel.

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Interesting! Buckeye_Democrat May 2021 #1
I remember her. Liz Carmichael. Didn't have the full... TreasonousBastard May 2021 #2
"It looks like an Oldsmobile suckin,g a lemon" Chipper Chat May 2021 #3
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