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Response to raccoon (Original post)

Tue Jun 12, 2012, 02:31 PM

14. I can't vouch for his theory, but...

...my father owned one of the largest ad agencies in Chicago during the 60s and 70s. I asked him this same question when I was little, probably about 10. His explanation was, yes, a person will round up to $20, but subconsciously they still see $19. As I get older and lose my short-term memory, I've noticed that numbers will round themselves in my brain, but not up or down...to the most obvious. So, $19.99 will be remembered as $19 not $20. He said it had something to do with the visual being more powerful than the logical or something. It was a long time ago, but I retained the basic theory.

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Arrow 22 replies Author Time Post
raccoon Jun 2012 OP
pipi_k Jun 2012 #1
YellowRubberDuckie Jun 2012 #13
a kennedy Jun 2012 #2
JustABozoOnThisBus Jun 2012 #3
HopeHoops Jun 2012 #4
EastTennesseeDem Jun 2012 #8
HopeHoops Jun 2012 #15
mrmpa Jun 2012 #16
Angleae Jun 2012 #21
Bucky Jun 2012 #5
Auggie Jun 2012 #7
KamaAina Jun 2012 #6
IcyPeas Jun 2012 #9
raccoon Jun 2012 #10
RebelOne Jun 2012 #11
pokerfan Jun 2012 #20
Pauline89 Jun 2012 #12
LineNew Reply I can't vouch for his theory, but...
Wait Wut Jun 2012 #14
lastlib Jun 2012 #17
NightWatcher Jun 2012 #18
Arkansas Granny Jun 2012 #19
Broken_Hero Jun 2012 #22
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